We start from real life at home, not from technology. Innovation only matters when it removes friction from real life.
Scandinavian Premium Simplicity
Everything has a reason to exist. Clean, balanced design and naturally integrated into the home.
Everlasting Relationship
Solutions designed to last, perform and evolve over time. Designed with longevity at its core.
Electrolux Group in brief
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years.
The group vision is to be the home appliance industry leader in consumer satisfaction - delivering outstanding lifetime experiences with solutions that always get better.
The Red Dot Design Award recognizes excellence in product, communication, and design concepts. Known as a mark of exceptional design quality, the Red Dot label is an internationally recognized symbol of innovation and usability.
iF Design Award
For over 70 years, the iF Design Award has recognized outstanding design that combines innovation, functionality, and impact. The internationally renowned iF label is a symbol of exceptional design quality and leadership.
Good Design Award
The GOOD DESIGN Award honors innovative products and industrial design that advance creativity, functionality, and sustainability. As one of the longest-running design awards, it recognizes design that enriches life through excellence and innovation.
Red Dot Award
The Red Dot Design Award recognizes excellence in product, communication, and design concepts. Known as a mark of exceptional design quality, the Red Dot label is an internationally recognized symbol of innovation and usability.
iF Design Award
For over 70 years, the iF Design Award has recognized outstanding design that combines innovation, functionality, and impact. The internationally renowned iF label is a symbol of exceptional design quality and leadership.
Good Design Award
The GOOD DESIGN Award honors innovative products and industrial design that advance creativity, functionality, and sustainability. As one of the longest-running design awards, it recognizes design that enriches life through excellence and innovation.