A great pair of jeans is more than a wardrobe essential, it's an investment. If you give them the right amount of love and care, your jeans get better and better with age.
1. How to wash your jeans without fading
Be sure to separate your jeans from white or other brightly coloured clothes because they might bleed colour. When possible, use our jeans programme on washing machines, that is perfect for all types of jeans.
2. Washing new jeans - check the care label
Some manufacturers recommend you do the first wash by hand: turn your jeans inside out, pour a small amount of liquid detergent in the water and let them soak for at least 45 minutes, occasionally agitating them gently. Then rinse thoroughly with cold water and hang them to dry.
3. Detergent for jeans
Be sure to nurture your jeans with the right detergent. You will find many detergents that are specially formulated for colour garments. Liquid detergents or laundry capsules understand jeans best because they’re much gentler on colour.
Clean and nourish your jeans
Our UltraCare system nourishes your jeans as it cleans them. Unlike other machines that mix the detergent and softener in the drum, our exclusive system pre-mixes them before the water even touches the clothes, to give a softer, more caring clean.
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