Wanted: Designs for the next 90 years
Electrolux is looking for the next great idea in home appliances with the 7th edition of its global Design Lab competition. Undergraduate and graduate industrial design students around the world are invited to submit their innovative home appliance ideas for the next 90 years.
The students will compete for a First Prize of EUR5,000 and a six-month paid internship at one of the Electrolux global design centres. The second prize is EUR3,000 and third prize EUR2,000.
The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades. The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.
A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation and consumer insight and then select a winner.
Last year’s contest was won by Stefan Buchberger, from the University of Applied Arts, Vienna, Austria. His concept was Flatshare, a modular fridge with individual compartments for people who live with several roommates.
Read more about Stefan Buchberger and the product. (External web page)
