Established in 2003, Electrolux Design Lab is a global design competition open to undergraduate and graduate design students who are invited to present innovative ideas for future households. Each year Electrolux challenges design students all over the world. The challenge is to create a concept that is relevant to the time and raises questions about what design will be like in the future.
In previous years, concepts have been requested for e.g. healthy eating, sustainable living, the internet generation and ever-shrinking city spaces. In response, young students have submitted designs such as Flatshare, a stackable refrigerator for roommates, Cocoon, a meat and fish maker, and Snail, a portable induction heating concept. The brief for 2013 calls for innovative ideas for 'urbanisation' - social cooking, natural air and effortless cleaning. Read more about the brief here.
The top finalists are invited to participate in a final global event and present their entries to a jury of high-level designers. The jury reviews the entries based on intuitive design, innovation and consumer insight.
Electrolux awards three prizes: 1st place is 5,000 EURO and a 6-month paid internship at an Electrolux global design center. The 2nd prize of 3,000 Euros, 3rd prize of 2,000 Euros and People's Choice prize for 1,000 Euros are also on offer.
Electrolux Design Lab has led directly to jobs and business opportunities in the design field for many of the contestants. Several finalists are currently employed in one of the Electrolux Global Design centers.
Electrolux Design Lab themes throughout the years
• 2003 – User-driven solutions
• 2004 – Designs of the future
• 2005 – Designs of the future
• 2006 – Designs for healthy eating
• 2007 – Green designs
• 2008 – The internet generation
• 2009 – Design for the next 90 years
• 2010 – The 2nd space age
• 2011 – Intelligent mobility
• 2012 – Experience design
For more information and press materials visit www.electrolux.com/designlab. Media inquiries contact: firstname.lastname@example.org